Note: This is a living document, last updated on 7.31.24.
Top Lead Generation Channels for 2024:
- SEO: Combining thought leadership with an effective SEO strategy delivers consistently high ROI over a 3-year campaign.
- Content Marketing: Remains significant, especially as part of a comprehensive SEO program.
- Public Speaking: Keynote speeches at industry events can yield excellent returns and increase your company’s authority.
- Email Marketing: Relatively inexpensive and easy to implement, email marketing can provide moderate lead generation results when combined with other channels.
- Social Media: Leverage platforms for lead generation, tailoring your approach based on your audience and goals.
- PPC/SEM: Offers faster results and can be combined with higher-ROI campaigns to keep your sales funnel filled.
- Partnerships: Enhance your reach and credibility through strategic alliances.
- Display Ads / Retargeting: Keep your brand in front of potential leads who have previously visited your site.
- Conferences & Event Networking: Build relationships and generate leads through face-to-face interactions.
Remember to align your choice of channels with your specific needs, budget, and goals.
