by Team Editor | Aug 1, 2024 | Geotargeting, Ideas, Local, Marketing
To grow leads for a regional services business like stone restoration, home improvement, or construction and design services, it’s crucial to implement effective strategies that increase visibility and attract potential clients. Here are the top three absolute...
by Team Editor | May 25, 2023 | Local, SEO
Local SEO: A Noisy Market Solution In the bustling world of online marketing, local businesses in Boston and the New England region face fierce competition for visibility and customers. The search landscape is highly competitive, with businesses vying for the top...
by Team Editor | May 22, 2023 | Geomarketing, Geotargeting, Local
At Boston Intelligence, we get asked this question all the time: “How often should I blog to see the best results?” Blogging is indeed a powerful tool for enhancing your online visibility. When you create fresh, new content through blogging, search engines...
by Team Editor | Apr 10, 2023 | Geomarketing, Geotargeting, Local, Marketing, Regional, Targeting
If you’re a local business owner looking to improve your online presence and attract more customers, there’s one simple thing you can do today to get started: create a Google Business Profile (formerly Google My Business) account. This free tool from...
by Team Editor | Apr 3, 2023 | Geomarketing, Geotargeting, Local, Marketing, Planning
In marketing, geomarketing is a discipline that uses geolocation, or geographic information, in the process of planning and implementing marketing activities. It is a form of targeted marketing that allows businesses to deliver customized content or ads to specific...
by Team Editor | Jan 25, 2023 | Geotargeting, Local, Marketing, Planning, Psychographics, Regional, Targeting
It is important that businesses consider localization, geotargeting, and psychographics related to your target audience when developing your marketing strategies. A clear local marketing star helps to attract customers who are looking for products or services in...
