Brigitte LaMarche

Principal

 

Bio:

Brigitte LaMarche’s journey into the world of data and conversion strategies began during the vibrant dot-com era of the late 1990s. With a growing passion for technical marketing, she went on to create impactful marketing programs for major brands like Sony Records, Universal Pictures, Microsoft, and NASCAR.

In 2009, she founded Boston Intelligence Group, bringing her expertise in online optimization and geotargeting to both regional and global clients. Her firm has worked with a wide range of brands, including Brandeis University, Boston Stone Restoration, Care Free Homes, Nine Points Woodworking, Hyundai, IDG, and Oracle. Brigitte’s specialties include regional and local marketing, web analytics, online optimization strategies, and comprehensive program planning.

When she’s not focused on marketing, Brigitte enjoys being involved in community programs and spending time outdoors, hiking and exploring new trails. She’s also committed to giving back, supporting causes like ALS research, food insecurity initiatives, and programs that promote women’s empowerment. Whether she’s in nature or working on charitable efforts, Brigitte enjoys finding ways to make a positive impact.